3 key facts about activating the power of digital transformation in your business


As organizations continue to try to navigate rapid change, they are looking for the right methods and tools to be successful. And the organizations that become more agile and able to meet this challenge are the ones that activate the support of their entire business. IDG’s recent MarketPulse survey, Empower business users for the next era of digital transformation, ” examined how industry employees and IT professionals see the future of digital transformation and how to activate the entire organization towards these efforts.

Three key concepts from the report that describe the potential of innovative companies across the enterprise:

The industry has wasted potential

While organizations understand they need to embrace automation and personalization, teams have yet to unlock the full potential across the enterprise. The MarketPulse survey found that nearly one in five respondents who are able to leverage business automation tools do not. Coupled with the fact that less than a quarter of industry employees automate their routines and workflows, there is clearly more work that can be done to engage the entire business in the digital transformation.

One of the main reasons for this is that the whole organization is not always involved in these initiatives, too often seen as an IT burden. “If the business is not involved, IT can only lead to a number of changes,” said Deb Gildersleeve, CIO at Quickbase. “You have to make sure everyone knows [business-led] development is a business initiative, for everyone to play their part, and not to take place in disconnected silos.

Bringing the right tools is essential

Mindset and empowerment are essential at the end of activating business potential, but the right tools play a major role as well. Everyday innovative businesses need a set of tools that allow them to constantly innovate and believe they have what they need to do it. Only 19% of IT professionals believe innovative companies have the tools they need to get the job done.

Users are looking for tools that can support their innovation efforts. Key qualities, as the MarketPulse survey revealed, include ease of learning, compatibility with legacy systems, and the ability to integrate data.

These tools also build trust throughout the company. Users of low-code tools were twice as likely to be confident in the company’s ability to effectively integrate data without IT support. This is why it is so important not only to bring these key tools without code, but also to remove the barriers to trust. These barriers are both organizational and technological – as IT is more concerned with legacy systems, business innovators seek to navigate internal processes and leadership buy-in.

Establish a culture of success

This internal buy-in can make a major difference in the successful deployment of these tools. That’s why it’s important for leaders to create a culture of success. Creating that culture starts at the top – when leadership signals support, efforts have a much better chance of success. A center of excellence governance model will put in place the right guidelines and safeguards to foster success.

“If you don’t know how people use your tools, you don’t know how to measure success,” Gildersleeve added. “This is why it is important to set up governance in advance. “

Curious about where your organization is? Take our interactive assessment!

Copyright © 2021 IDG Communications, Inc.

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