3 ways creative entrepreneurs can innovate in a post-pandemic world

Everyone thinks there will be a “new normal”. After all the craziness that has taken place over the past year and more with the pandemic, many expect to wake up one day and slowly slip into “2.0 normal”, establishing a new regular routine that is certain, predictable. and safe.

The problem? It’s not going to happen. There won’t be a new “normal 2.0” that you can get comfortable and comfortable with as before. There will probably be 2.0, 2.1, 2.2 and so on.

As creative entrepreneurs, we must continually innovate to stay relevant and navigate into the future.

The challenge for creative entrepreneurs is that most of us work outside of the traditional 9 to 5 office environment. Whether you’re a heavy metal drummer, TV producer, or graphic designer, now we all need to change the way. whose brand we communicate to our audience. This external task first requires significant internal work. Here are three ways to prepare.

1. Watch out for impostor syndrome

Impostor Syndrome is self-doubt – that inner feeling that makes you question your abilities. Impostor syndrome is not technically a syndrome; it’s a phenomenon which is lived on a spectrum. When we step out of our comfort zone, we may experience this feeling that we are not quite up to the task. Here are some tips to deal with it:

• Lack of confidence: Ask yourself, “What new skill or ability have I developed over the past year that I can apply in the future?” It is much easier to deal with uncertainty when you can identify your new strengths.

• Perfectionism: A lot of the creative entrepreneurs I work with want to expect everything to be perfect and often feel like an impostor if it’s not perfect. My advice? Just start. If you’re proud of your work, even if it’s not perfect, spread it. Waiting for things to be perfect lets opportunities pass.

• Feel like a fraud: You may feel that you are not up to what you are asked to do. Ask yourself, “How would my favorite author, celebrity, musician, hero or idol react?” “

• Rejection: When you publicly reveal what you have to offer to the world – be it music, art, or business – some people aren’t going to like it anyway, for whatever reason. Be at peace with it.

The Rolling Stone Cultural Council is an invite-only community for influencers, innovators and creatives. Am I eligible?

2. Define your state of mind to innovate

Mindset is not a woo-woo term. Your state of mind comes from a collection of neurons at the top of your brainstem called the reticular activation system (RAS) which acts as your brain’s search engine. These neurons connect with other neurons and create neural pathways, which are part of what contributes to your ability to problem solve and make decisions effectively.

You’ve probably heard the adage that your brain only picks up 10% of what it sees. While turned out to be largely a myth, it is always important to recognize how limited our perception of our daily life can be. Do not believe me ? Try to draw the home page of your mobile phone, making sure you put the right apps in the right place. You watch it several times a day, month, year. Still, you probably can’t do it with precision.

Because our perception is often limited, we can develop blind spots. Blind spots also occur when we’re at work: we don’t see a new way of doing something, or we get stuck in an old way of being, preventing us from entering the new one.

Having a goal in place causes our mind to focus on the things that support it. If I tell you to note where the apps are on your phone – after an hour I bet you could perfectly draw the homepage on your phone.

Think about the Baader-Meinhof phenomenon, which happens when your brain reinforces newly learned information. There are many examples of this in real life. A friend told me recently, “I have a new car, and all of a sudden I see the same model everywhere. It seems like half the city owns my car!

This is an example of how our perceptions can change to notice new information. So why not make it work for you?

In terms of working and getting around your blind spots, when you want to innovate and create something new, remember that you can’t see everything. Consciously tell your brain what to watch out for. Then let your subconscious start pulling the pieces together – without you having to do much but tell it what to watch out for.

3. Adjust your language

To be innovative, adapt your language and your internal monologue. If you keep telling yourself “I can’t understand”, you will be more like “I can’t understand.” Your brain makes these neurons work together, and you get more of the same. But, if you change your language to “I’ll find a solution,” then your brain will start actively finding ways to understand it.

To innovate, it is important to generate ideas without limits first. Ideas have to collide for innovation to happen. Ideas are rarely fully formed when generated, so don’t immediately take them off the board with “yes, but” statements. The idea elimination process happens once you have a pool of ideas – determining which idea to act on based on feasibility.

In a post-pandemic world, it’s important to realize that innovation is the key to staying ahead of the game. There will be no “new normal” – if you want to navigate this future, watch out for impostor syndrome, set your mindset to innovate and adjust your language. You can use these tips to drive innovation in your creative work and navigate into the future.

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About Perry Perrie

Perry Perrie

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