5G concept (fifth generation mobile communication system). iStockphoto via TechSabado
WITH the lifting of lockdowns and increasing vaccination rates across the region, leisure activities such as travel are picking up speed. With the advent of virtual education and working from home, today’s consumers are dramatically more connected and consuming a lot of digital products and services, relying much more on connectivity.
In fact, according to the latest data from mobile network operator Globe, there were over 560,000 customers on 5G devices in March 2020 in the Philippines. In April, the number rose to over 620,000 or a 10.7% increase and to over 700,000 or a 12.9% increase by the end of May. There was an average increase of 11.8% in the number of devices during the same period last year (2021).
As such, customer satisfaction in the hospitality industry today greatly depends on the ability of the organization to meet the need for fast and efficient connectivity. Organizations are also investing in connectivity capabilities, not only for their customers, but also because it allows them to better gather, analyze and harvest customer data from an ever-expanding source of touchpoints and digital channels. .
The capabilities of 5G are multiple; If deployed effectively, 5G has the potential to propel businesses to growth, and this is especially true for businesses in highly competitive and customer-facing industries such as hospitality. With the ability to improve various offerings and services, 5G has the potential to have a significant impact on guest comfort, engagement, and the modernization of hotel operations.
Before we dive into the details of what businesses need to consider when it comes to effectively deploying 5G, it would be helpful to start by unpacking a few points about how 5G could be a game-changer for businesses. of the hospitality industry.
5G connectivity in hospitality
Improved dissemination capabilities. People are watching more content on more devices than ever before. With the increase in mobile viewership and the rollout of 5G mobile networks which is expected to further increase stream viewership in the coming years, the future of video streaming technology is bright. Hotels need to stay ahead of these technology trends, as providing the latest in connectivity is key to providing quality service to guests. As connectivity standards increase, so do customer expectations.
Leverage AI/machine learning to increase sustainability and operational efficiency. From an operations perspective, with 5G, hotels are expected to have a greater ability to monitor and track hotel assets, such as room temperatures and lighting throughout the hotel, enabling consumption efficient and sustainable energy. Plus, new asset tracking capabilities mean operators can easily locate equipment, racks and cleaning carts. And robots, unified via a fast 5G network, could be deployed for routine tasks such as cleaning common areas, security, delivery services and guiding guests.
With efficient 5G capabilities, hotels would be able to increase throughput, dramatically reducing the cost of delivering a stream, helping to potentially reduce total cost of ownership.
Additionally, 5G enables organizations to collect and analyze customer data more efficiently, as the time required to process data is significantly reduced through greater connectivity.
It is no surprise that emerging technologies such as 5G are increasingly being used for the aforementioned projects. The connectivity that underpins them is key. To ensure successful cloud migrations, enterprises must focus on flexible, high-bandwidth, low-latency connectivity.
To do this, it is relevant to identify the right partners with the necessary skills and expertise in emerging technologies like 5G to elevate your business offerings. Organizations need an ecosystem of partners working together to meet their needs and those of their end customers. Led by knowledgeable professionals with over 19 years of experience in raising the standards of Information and Communication Technology (ICT) in the hospitality industry, FID Solutions is an established and leading ICT service provider with vast experience in elevating communication technologies. With a range of highly competitive offerings, superior design and exceptional support, FID Solutions strives to take what has always been in your DNA to create an environment of constant transformation that puts organizations in the best possible position to meet today’s business challenges.
The right platform
5G would increase customer satisfaction and allow businesses to process data more efficiently, benefiting from lower latency, even with the most data-rich retail analytics. 5G is driving transformation, but to reap the benefits of a transformative technology like 5G, a fundamental reassessment of approaches and architectures is needed.
For organizations to keep up with rapidly changing technology trends, IT managers and business owners prioritize one feature when upgrading their infrastructure: flexibility. Above all, the key to achieving your communication network goals is placing the right processor at the heart of your infrastructure.
Besides flexibility, other key characteristics to consider when modifying infrastructure include performance, efficiency, and security. AMD EPYC processors were designed to provide the flexibility, performance and value needed to realize new opportunities and take full advantage of the potential of existing, emerging and evolving technology trends, including 5G.
Improved workload performance and seamless integration. AMD EPYC processors could help enable the superior performance of Network Functions Virtualization (NFV). Additionally, the x86 architecture enables seamless interoperability with virtualized network and data center infrastructure, streamlining development and management efficiencies.
Advanced security features: AMD Infinity Guard and AMD Secure Encrypted Virtualization Technologies. AMD Infinity Guard adds layers of security features from core to edge with virtually zero impact on performance, while AMD’s secure encrypted virtualization technologies help ensure the integrity of your infrastructure. With Secure Encrypted Virtualization (SEV), AMD EPYC processors help protect privacy and integrity by encrypting each virtual machine with one of 509 unique encryption keys known only to the processor. This helps protect your data privacy even if a malicious VM breaks into your VM’s memory or a compromised hypervisor accesses a guest VM.
The customer needs a change in accordance with rapidly changing technology trends; To give a simple example related to the subject of this article, the emergence of 5G has generated the need for faster connectivity. Anything slower than what customers are used to can cause great frustration. Customer-facing organizations, such as those in the highly competitive hospitality industry, must, like others, constantly stay ahead of technology trends.
Tesa Paras-Bognot is the Founder and Managing Director of Fix n IT Design Solutions, while Peter Chamber is the Managing Director of Sales at AMD Asia Pacific & Japan.