Design is one of the cornerstones of our daily experiences, whether through a product, an application or a public service. From classic design to computer design, it combines functionality and aesthetics.
In a world steeped in technology, design is essential to humanize it, so that the benefits of its practical application reach everyone. The scope of design has moved much further than a few design-centric organizations.
We are now moving towards organizations engaged in design or design-licorn where designers are often co-founders. Today, many tech startups see design as a fundamental part of their business strategy, a key driver for sales, engagement and customer retention.
In practice, design slowly blends with engineering, creating a union between design, engineering and business. With every progressive and competitive organization today leveraging technology to improve the human experience, there is enormous leeway for design and, therefore, for designers to work in any field.
Design careers are no longer limited to fashion, interiors, the web or even visual design. The boundaries have faded as designers increasingly have to work with elements from more than one discipline and, therefore, design training must focus on the development of generalist design skills, reinforced by specific knowledge. to the domain.
Right now you might be wondering how you can channel your passion for design in the widest possible way and what types of jobs exist in this evolved world of design.
1. Interaction designer
With an increasingly digital world, interaction designers are in high demand. As the name suggests, they design interactive digital interfaces for products, services and systems that create engaging and meaningful human experiences through the juxtaposition of technology, communication principles and behavioral analysis.
An interaction designer is responsible for most of our digital interactions, whether with an app or a device.
Interaction designers work on almost every aspect of technology, from improving the functionality of hardware and software to designing user interfaces for games, healthcare, and learning systems.
Their role is not limited to the initial design, however. As design itself is constantly evolving, it is also part of the continuous improvement and R&D processes.
Typically, interaction designers work in IT / ITES companies, including software companies, application-based services, as well as mobile and computer manufacturers.
2. Experiment designer
In a nutshell, the job of an experience designer is to create an end-to-end product or service experience. To ensure ease of use, with an emphasis on improving its functionality, user-friendliness primarily engages the emotions of customers.
So, if they need a good grasp of the technical aspect, they must also have the creativity to visualize such an experience.
Experienced designers are extremely detail-oriented as they have to perfect every aspect of the entire product journey.
Experience designers have an important role to play in designing solutions involving immersive technologies such as augmented reality and virtual reality.
Their work requires collaboration and understanding of behavior as well as knowledge of various media.
With almost every service digitizing today, to handle the complexity of the physical and digital, experienced designers are sought after in a variety of industries including manufacturing, consulting, telecommunications, software, industry. public and education sector.
3. Design researcher
The design was born out of deliberate intention, supported by qualitative and quantitative research. So even though we have a vision or a concept, we need a design researcher to help us understand its feasibility and full scope, and find ways to make it practical, usable, and scalable.
Good design researchers not only have the spark of creativity and innovation, they also understand human behavior and psychology, and are proficient in using the tools of empathy research.
Design researchers are responsible for collecting data on the users, scenarios and user journeys of the solution. They often work on cutting edge products that give them the opportunity to collaborate with people from different backgrounds, from product managers and marketers to psychologists and biologists.
They also have the freedom to chart their own professional path with many consulting and technology companies looking for researchers, there are plenty of opportunities to build rewarding careers. Armed with the skills of design research, professionals can refine their expertise to a specific area.
4. Data viewer
Today, almost all business decisions are driven by big data. However, this data is meaningless in its raw form and requires a skilled interpreter to extract meaning, and therefore value.
The job of a data visualizer is to pull information out of data and make it easier to understand with the help of visual elements such as maps, charts, and graphs.
A data visualizer needs a mix of data analysis, data management, and design capabilities. Given the role of data in all fields, one can find employment in all sectors, from pharmaceuticals to software to banking.
Other similar positions include Business Intelligence Analyst, Data Engineer, and Data Analyst.
Design is an integral part of our life, from the architecture around us to the smallest everyday gadget. Each of these elements has evolved as the design has developed and transformed.
A designer is an essential part of this evolution, dictating our experiences, whether visual or practical. In the era of Industry 4.0, design will become the essential link between technology and the user, creating a bridge that is both transparent and fluid.
As every industry seeks to improve its interface and experience, now is a good time to aim for a career in design.
– Article by Teacher. Manisha Phadke, Director, NMIMS School of Design of SVKM
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