Cosmetics company L’Oréal partners with Nasscom to innovate business operations

The research and innovation arm of French cosmetics and personal care company L’Oréal has partnered with the Nasscom Center of Excellence (CoE) to develop and adopt emerging technologies for application in the company’s business operations.

The joint initiative will explore the potential application of emerging technologies such as artificial intelligence, machine learning, Internet of Things (IoT), augmented reality, virtual reality, mixed reality, etc. for the cosmetic or dermatological industry. This would help L’Oréal in its product development, consumer reviews, personalization and process optimization.

Dr. Yogesh Suradkar, Vice President of Research and Innovation, SAPMENA Zone, L’oreal, said: “We are delighted to have entered into this alliance which will allow us to co-create and co-innovate new era solutions based on technology. In just a few years, there has been a paradigm shift in the field of beauty, with technology leading this adaptation.

Sanjeev Malhotra, CEO of NASSCOM CoE, said, “The partnership will help realize new cutting-edge science technologies that will lead to a new generation of ideas and innovations. We are working to strengthen the innovation ecosystem that includes companies, start-ups and universities to advance the digitization agenda and generate valuable insights that will benefit the industry and their consumers”

Dear reader,

Business Standard has always endeavored to provide up-to-date information and commentary on developments that matter to you and that have wider political and economic implications for the country and the world. Your constant encouragement and feedback on how to improve our offering has only strengthened our resolve and commitment to these ideals. Even in these challenging times stemming from Covid-19, we remain committed to keeping you informed and updated with credible news, authoritative opinions and incisive commentary on relevant topical issues.
However, we have a request.

As we battle the economic impact of the pandemic, we need your support even more so that we can continue to bring you more great content. Our subscription model has received an encouraging response from many of you who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of bringing you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practice the journalism we are committed to.

Support quality journalism and subscribe to Business Standard.

digital editor

About Perry Perrie

Check Also

A digital roadmap for the future

We caught up with Mohamed Talaat, Vice President, Saudi Arabia, Egypt, Libya and Levant (SELL) …