Cosmetics company L’Oréal partners with Nasscom to innovate business operations



The research and innovation arm of French cosmetics and personal care company L’Oréal has partnered with the Nasscom Center of Excellence (CoE) to develop and adopt emerging technologies for application in the company’s business operations.

The joint initiative will explore the potential application of emerging technologies such as artificial intelligence, machine learning, Internet of Things (IoT), augmented reality, virtual reality, mixed reality, etc. for the cosmetic or dermatological industry. This would help L’Oréal in its product development, consumer reviews, personalization and process optimization.

Dr. Yogesh Suradkar, Vice President of Research and Innovation, SAPMENA Zone, L’oreal, said: “We are delighted to have entered into this alliance which will allow us to co-create and co-innovate new era solutions based on technology. In just a few years, there has been a paradigm shift in the field of beauty, with technology leading this adaptation.

Sanjeev Malhotra, CEO of NASSCOM CoE, said, “The partnership will help realize new cutting-edge science technologies that will lead to a new generation of ideas and innovations. We are working to strengthen the innovation ecosystem that includes companies, start-ups and universities to advance the digitization agenda and generate valuable insights that will benefit the industry and their consumers”

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