Zytara’s digital banking platform to expand into European market with reigning Italian champions headquartered in global financial hub
MILAN, September 2, 2021 / PRNewswire / – FC Internazionale Milano, defending soccer champions for the 2020-2021 season, and Zytara Labs today announced that the companies have signed a € 85 million contract ($ 100 million) Multi-year product partnership agreement, with the support of the DigitalBits Foundation. This partnership will support Inter’s approach to open up to an increasingly digital audience, to reach global targets and different age groups, and to establish itself as an icon of culture and innovation as well as Sport.
As part of this partnership, DigitalBits becomes the “Official Global Cryptocurrency” and Zytara becomes the “Official Global Digital Banking Partner” for Inter. This global partnership combining innovation and finance reflects Inter’s commitment to embody the values of the city of Milan, international spirit and predilection for innovation and continuous change.
Zytara will work with Inter to further develop the Inter mobile app, currently available on Apple’s App Store and Google Play Store, with the goal of integrating Zytara’s digital banking technology into an immersive brand shopping experience. . This is aimed at enabling users around the world to subscribe to banking services and seamlessly log into their Zytara account directly from the Inter App and enable access to crypto-based products. The Inter app will become the primary means of purchasing tickets for all Inter home games, making the app the entry point to connect for Inter fans around the world.
As part of Inter’s commitment to innovation, Inter will also use the DigitalBits blockchain to integrate and accept XDB cryptocurrency for payments both in the stadium and in stores. online Inter and physical points of sale through Milan. The partners will also take advantage of this blockchain to create digital reader cards and non-utility collectible digital tokens (NFTs) for a global audience.
In addition to the above, the DigitalBits brand will become the new sleeve partner of the Nerazzurri. The cryptocurrency logo will appear on all Inter jerseys for the men’s and women’s first team, as well as the Primavera and Youth teams in all official domestic and international matches.
Alexander Antonello, CEO of Inter, said: “We are proud to welcome Zytara as a new global partner and that Inter officially joins the DigitalBits ecosystem, which will also become our new round sponsor. This agreement reflects Inter’s commitment to setting the global standard for technological excellence. While early digital experiences are vital for all sports clubs, our partnership aims higher. By leveraging Zytara’s digital banking technology and blockchain, we will be able to improve our global reach to a younger and more informed audience.
To commemorate the launch of this partnership and deliver Inter’s first cryptocurrency buying experience with the XDB token, a limited edition of Nerazzurri products will be available by the end of September.
Al Burgio, founder of Zytara and the DigitalBits blockchain, said: “This partnership with Inter, like their legacy, is focused on excellence. Our collaboration will position Inter as one of the most technologically advanced and avant-garde clubs in the world. I am delighted to be working with the reigning Italian champions and a club with such a rich history. “
About Zytara Labs
Zytara Labs develops innovative products and platforms that exploit blockchain protocols, such as DigitalBits and Ethereum. The company is also a full-service production company and studio that support professional athletes, musical artists, actors, players, sports teams and other brands in the creation, sale and marketing of non-token. fungible (NFT). Zytara Labs is a wholly owned subsidiary of Zytara Inc., the financial technology company that is building the digital financial institution of tomorrow.
About the DigitalBits Foundation
The DigitalBits Foundation (formerly the XDB Foundation) is a non-profit organization focused on supporting DigitalBits and related technologies. The main goals of the DigitalBits Foundation include: supporting the innovation and adoption of the DigitalBits blockchain and the use of cryptocurrency to improve the consumer experience and corporate social responsibility initiatives, shape business standards and requests for technical expansion, develop the DigitalBits community through the inclusion of various Regions; provide accountability and sustainability practices; and facilitate partnerships and ecosystem development.
About the DigitalBits blockchain
DigitalBits is a layer one blockchain protocol that prioritizes security, speed, and cost savings. Any asset can be tokenized on the DigitalBits blockchain, including branded stablecoins and NFTs created by artists, celebrities, and sports organizations. By making micropayments efficient and profitable, DigitalBits is laying the groundwork for real-world mass adoption of blockchain technology and cryptocurrency.
This press release may contain forward-looking statements. Forward-looking statements describe future expectations, plans, results or strategies (including product offerings, regulatory plans and business plans) and are subject to change without notice. You are cautioned that these statements are subject to a multitude of risks and uncertainties which could cause future circumstances, events or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ. substantially from those projected. in forward-looking statements. This press release is for informational purposes only. The information does not constitute investment advice or an investment offer. XDB tokens and virtual currencies, in general, are not legal tender in any country, nor are they endorsed by any government as legal tender, nor should they be treated as such.
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SOURCE FC Internazionale Milano; Zytara