Indian retail executives accelerate cloud adoption amid pandemic

More than one in two retail executives in India believe their company is accelerating cloud adoption in response to the Covid-19 pandemic, a Google Cloud report has revealed.

The pandemic accelerated the digital trends the industry had been thinking about over the previous decade, separating the retail leaders and the laggards, and there was a 45% increase in “online orders to pick up in.” store “on average compared to last year in India.

“Retail executives in India say their company has taken steps to prepare for any unexpected changes this holiday season and 73% of those surveyed have increased the use of technology for logistics planning,” said the report said Thursday.

Google commissioned The Harris Poll to survey retail executives and better understand the challenges and opportunities retailers face.

While 61 percent of retail executives in India have expanded their supplier partnerships, 72 percent have added technology to improve planning, forecasting, or visibility.

The majority of executives in India said consumers most often used pre-order / store pickup (65%), same day delivery (64%) and couriers / third-party delivery (70%).

As with most industries, the sudden Covid-19 sweep took most retailers by surprise, exposing massive weaknesses in their infrastructure.

Less than half of the world’s retail executives (43%) felt their businesses were properly equipped with the right technological tools to maintain business continuity in the early stages of the pandemic.

And these concerns have not gone away.

“Looking ahead, only about half of retail executives (51% globally) say their business overall is very prepared to deal with the changing retail landscape that has taken place. due to the COVID-19 pandemic, ”said Carrie Tharp, vice president of retail. and Consumer Solutions, Google Cloud.

Retail executives universally agree (95%) that these days, online retailers need an efficient supply chain to get products to customers in a timely manner.


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(Only the title and image of this report may have been reworked by Business Standard staff; the rest of the content is automatically generated from a syndicated feed.)

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