Innovating for a new era: our goal for CES 2022

By JH Han, Vice President, CEO and Head of DX (Device eXperience) Division, Samsung Electronics

With two short weeks of CES 2022 and as I embark on a new role here at Samsung, I am very honored to host our pre-show keynote, held under the theme “Together for Tomorrow”. Since the last time we logged in to CES in person, we’ve all been through a period of significant change. We have had to re-examine our relationship with the world around us and re-prioritize the things that matter most to us. We have found greater value in “friendliness”, being closer to our family and friends.

In this new era, we have found that innovation can no longer be a “one size fits all” approach. Personalized devices and personalized spaces are more important than ever. The same goes for the connections and experiences that our technologies enable. Our experience at home has become so much more important, and technology is no longer just useful tools but lifesavers for our family, friends and hobbies.

This reality has reinforced our commitment to creating new and meaningful experiences for our customers. This led us to explore better ways to bring our devices closer together, for improved connectivity and personalization. At Samsung, we believe that your devices should reflect your lifestyle, your passions and your personal tastes, from smartphones in your hand to your devices and screens. And by working together seamlessly, they should make your life easier, so you can do more of the things you love.

This is why we announced earlier this month a major change in our organization, aimed at strengthening the synergies between our different products and services. Under this new structure, all of our consumer electronics, from televisions and home appliances to mobile devices, will be brought together under one larger roof, consistent with our vision of creating meaningful experiences through innovation.

And of course, Samsung’s vision for the future isn’t just about connecting devices. Reconnecting to the planet and leaving a positive impact is integral to our plan. As a global leader in consumer electronics, Samsung has a responsibility to protect our environment and build a better future. Our leadership in innovation must also go hand in hand with our leadership in “sustainable innovation”.

We are very excited to embark on this new journey and look forward to sharing more in the months to come.

For starters, we plan to share a sneak peek of where we’re headed at the upcoming CES 2022. Here’s a quick look at what we’ll be announcing then:

Create personalized experiences

Samsung’s culture of innovation is rooted in pushing boundaries and breaking down barriers. Today, Samsung is innovating for a new era, where technologies are flexible and adaptable to you. At CES, you’ll see our latest innovations and experiences, including products that give you the freedom to watch TV from anywhere and turn any space into a landscape or a work of art. The gaming experience will become even simpler, more immersive and hassle-free. And because everyone has their own personal tastes and lifestyle, we want you to tailor your devices to what matters most to you. A new, customizable future of personal tech is here, and I’m excited to show you how it’s coming to life on our home appliances, mobile devices, and screens everywhere.

Seamless connectivity

We envision a world where technology is tailored to the lifestyle and needs of each consumer, and one way to achieve this is through seamless connectivity. At CES, we’ll share more about our collaboration with experts and industry partners to create a truly enhanced connected experience. Because at Samsung, we believe that a secure and open ecosystem is what delivers the best experience to our customers, giving you the freedom to design experiences that best match your unique lifestyle. In addition, we will also present a new solution that helps you better integrate all your smart home devices.

Reimagine a better planet

It is an important moment for our planet. Protecting it is everyone’s business. At Samsung, we infuse sustainability into everything we do, from the chips that power our products to the consumer experience on the devices themselves. At CES, we’ll be sharing more about how we’re making meaningful updates in our innovation process that empower you, our consumers, to make these changes in your daily lives as well. Plus, we’ll share new ways of working with partners for unique sustainability solutions.

It’s time to evolve our products and experiences to better meet the needs of a new generation of users. As we champion an ecosystem of inclusive and connected technologies, I look forward to sharing how we have been inspired by the people, values ​​and lifestyles that create our global community, and how we can continue to support them through people-centered programs and innovation.

I hope you will join me on January 4the at 6:30 p.m. PST for Samsung’s keynote at CES 2022 in Las Vegas or broadcast live via Samsung US Newsroom and Samsung.com.

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Perry Perrie

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