News | City of Glendale, California

For immediate release

Media Contact:
Soua Vang
Deputy Director of Community Development/Economic Development
[email protected]
(818) 548-2005 – office

GLENDALE STARTS A 3-YEAR PATH TO DRIVE ECONOMIC GROWTH AND PROSPERITY

Glendale City Council adopts plan to grow local tech ecosystem
and Improving the arts, culture and entertainment sector

Glendale, CA (June 10, 2022) — The City of Glendale, recognized as the fourth largest city in Los Angeles County, has adopted a three-year Strategic Economic Development Plan that will provide a roadmap for improving economic opportunity throughout the city. The plan, which was developed with input from key business stakeholders, builds on the city’s strengths and leverages local partnerships and assets to address business challenges and seize potential opportunities.

Four areas have been identified as the highest priorities:

  • Brand Identity: Strengthen brand identity and increase awareness of Glendale locally, nationally and globally
  • Business Culture: Developing a business-friendly ecosystem that supports business attraction, retention, and expansion efforts to ensure a diverse, fair, inclusive, and resilient economy
  • Innovation ecosystem: developing the local innovation and technology industry sector to attract and retain talent and support the growth and success of entrepreneurs
  • Entertainment and Lifestyle: Developing the arts, culture and entertainment sector to position Glendale as a destination city

Glendale’s strategic location, diverse population and exciting atmosphere make it ideal for growing corporations and businesses, especially those in the technology industry. As we position ourselves for success, I am excited to showcase the city’s innovation and strengths aimed at increasing Glendale’s local, national and global recognition,” said Glendale Mayor Ardy Kassakhian.

With over 6 million square feet of office space and no gross receipts or business license taxes, Glendale offers a more business-friendly environment than many other communities in the Los Angeles metro area. The City’s office vacancy rate of 13.7% and low office rental rates combined with less affordability of location than neighboring cities; which is 4% lower than Pasadena and 11% lower than Santa Clarita, presents a unique value proposition for businesses and a young professional workforce looking to settle in a centralized yet affordable urban environment.

“Glendale is home to one of Southern California’s most desirable retail markets; delivering a superior shopping experience that has made Glendale the sought-after proving ground for innovative, groundbreaking concepts and a premier shopping destination. Now is the time to invite businesses, entrepreneurs, corporations and top talent to discover and invest in Glendale,” said Soua Vang, Deputy Director of Community Development – ​​Economic Development.

The plan also emphasizes the growth of Glendale’s arts, culture and entertainment sector to provide additional after-hours amenities to a growing workforce, a key element in positioning Glendale as a destination city and an ideal place for businesses to put down roots.

Cultivating an ecosystem of innovation and entrepreneurship is a top priority for the City, particularly in the medical, healthcare and biotechnology, gaming and cybersecurity sub-sectors. Glendale will continue to support entrepreneurship and start-ups by fostering an environment where collaboration and innovative ideas can be brought to market. Since adopting the city’s technology strategy, Glendale has made great strides in this direction with the formation of two technology accelerators: Hero House Glendale Gateway and Children’s Hospital Los Angeles (CHLA) KidsX Pediatric Health Accelerator, implementing Glendale Tech Week and Glendale Tech on Tap Meetups which bring together local entrepreneurs and innovators with investors, experts and other resources, for networking and the exchange of ideas.

To ensure that the City’s long-term efforts are aligned with the priorities and needs of the local business community, City staff worked with business leaders and stakeholders to obtain their input. This partnership has helped the City develop an inclusive and sustainable plan that will propel Glendale’s economy to new heights.

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Glendale is one of the largest cities in Los Angeles County, with a population of 201,000. Glendale is a thriving cosmopolitan city rich in history, culturally diverse and a vibrant downtown that is home to a number of corporate headquarters and tech giants, two premier regional shopping centers and an arts and entertainment district accessible to foot with an endless fine. catering possibilities. Visit ChooseGlendaleCA.com for more information on Economic Development in Glendale or connect on Twitter, Instagram and Facebook @ChooseGlendale.

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