Prasar Bharati, the Indian public service broadcaster and the Indian Institute of Technology Kanpur (IIT-K) will establish a Center of Excellence for Media and Broadcasting Technologies at IIT-Kanpur, following a memorandum of understanding signed between the two entities.
Prasar Bharati and IIT Kanpur will explore the development of direct-to-mobile streaming capabilities with the aim of aligning these emerging technologies with global 5G standards. India, as the largest open market for digital video content and smartphones, will benefit tremendously from the local development of converged 5G standards for direct-to-mobile streaming. In a future scenario, where audio and video broadcast content can be directly delivered to smartphones and mobile phones through a common broadcast infrastructure, India will also be able to establish global leadership in broadcasting convergence. and television.
“As audiences move further and further away from traditional streaming to OTT platforms and the consumption of audio-video content on mobile data, it is essential that the public broadcaster can reach the audience directly on their phones. mobiles, smartphones and other smart devices. We see this research collaboration with IIT-Kanpur as essential to the development of an indigenous technology ecosystem for direct-to-mobile delivery.
“We also look forward to India-specific standards for 5G broadcast to emerge from this technology trial. I thank the board of directors of Prasar Bharati for giving their approval to this center of excellence. I also thank the Ministry of Information and Broadcasting for its continued support to Prasar Bharati as we modernize our broadcasting infrastructure and strive to realize the Prime Minister’s vision for an Aatmanirbhar Bharat, ”said Shashi Shekhar Vempati, CEO of Prasar Bharati.
“We are delighted to be working with Prasar Bharati in emerging technologies for broadcast. The direct-to-mobile converged platform trial will enable the transition to the deployment of next-generation technology. The development of technologies such as automatic speech recognition for captioning and retrieval of archival content via audio and text queries have great potential to make broadcast content available in various Indian languages. We are grateful to Prasar Bharati for funding these collaborative translational research projects for the development of an indigenous ecosystem, ”said Abhay Karandikar, Director of IIT-Kanpur.
Research projects will be taken up by IIT-Kanpur in three areas, taking advantage of funding provided by Prasar Bharati:
• New generation broadcast technology trial (direct broadcast to mobile, convergence with 5G)
• Automatic voice recognition for voice captioning (make content broadcast in various Indian languages accessible)
• Retrieval of archive content via audio and text request